Shop this Look Widget - UX Enhancements
Project type: Contract
Role: UI/UX Designer
Software: Photoshop, Sketch, and Invision
The Shop this Look feature was an interactive outfitting tool powered by Stylitics and customized to work on all Chico's FAS e-commerce sites. A few weeks after its initial realease, the Data Analytics team found that customers weren't using the feature on mobile devices and conversion rates were down significantly. Through additional research we found that STL failed to meet customer expectations and hindered their ability to shop for outfits efficiently.
I delivered my prototypes to the development team after a few quick design iterations. Before the changes were released, testing revealed that my enhancements improved the mobile experience and allowed customers to visualize entire outfits for their wardrobe much better than before, thus improving conversions and creating more opportunities to sell products.