Simply Soma Subscription Service
Project type: Contract
Role: UI/UX Designer
Software: Photoshop, Sketch, and Invision
Simply Soma was a subscription service for Soma's line of clothing and accessories. The goals of the business were to increase customer retention and maximize recurring revenue through a partnership with Ordergroove, a 3rd party e-commerce platform. My team and I had a vested interest in ensuring the feature met our usability standards and that it was integrated properly on Soma's website. I found several issues and addressed them accordingly using best practices.
After several stakeholder meetings and refinements I was able to deliver my screens well before the deadline while working with my team and developers to alleviate pain points and account for scenarios that could potentially cause dissatisfaction with the product—improving it significantly.
Note: The most difficult part of this project was that our team knew Soma customers didn't find value in a subscription service for products that Soma offered—the analytics team sent out multiple surveys months before validating these facts. However, even after expressing our concerns, the business made the decision to move forward with the project.