Product Zoom - UX Enhancements
Project type: Contract
Role: UI/UX Designer
Software: Photoshop, Sketch, and Invision
My second project while working for Chico's was to evaluate the UX of the Product Zoom feature for all devices and propose changes across the entire line of Chico's FAS e-commerce sites. I knew the Zoom feature hadn't been updated in years, so I performed a hueristic evaluation and a competitive analysis to gather insight, new ideas, and distill my findings in a Powerpoint deck to share with business stakeholders.
After my presentation, the decision was made to move forward with many of my suggestions. I collaborated with the development team to implement the enhancements quickly and the project was finished weeks ahead of schedule. Testing revealed our customers were pleased with the changes.